The Importance of Accessibility in Web Development

When it comes to designing a website, it is important that everyone can enjoy its content. Accessibility refers to the design of products and services for people who experience disabilities. In the case of web development, disabilities refer to any hindrance or limitation one might have in navigating and experiencing a web application. There are many tools that aid in creating a positive experience for all website users. Common devices like laptops and smartphones have accessibility options built into their software. These options help people with disabilities and include options such as web content read aloud to the user, customizable colors of text, and speech to text interactions. So, what other elements can be included on a website to create a great website experience for everyone? There are many avenues a developer can take to make a widely accessible website. Three areas that can easily be made accessible are the written content, development, and website design.

In writing, it is important to have page titles that are unique and informative to the content that is present. Make sure each page is consistent and has headings that convey the meaning and structure of text present on the webpage. Each interactive element on a website should have descriptive labels or icons that are meaningful and representative. For example, add titles to hyperlinks that indicate the anticipated content of each webpage. Most importantly, written content, especially instructions, should be written with clear and concise language. Follow these same rules when it comes to development. Code should be clean and descriptive, only including elements that are featured on the website and documentation that explains, organizes, and labels blocks of code.

In designing websites, there are many design considerations that can be taken to make user interface design more available to people with disabilities. Colors should be used to convey meaning, rather than distracting the user from the website’s content. Links should be styled so that they pop from the text they are wrapped in. Negative feedback like an incorrect password entry should be presented to the user with a message styled with a deep red font color. Given there is a possibility that a user is colorblind, be sure to provide universal icons alongside important messages such as this and use a sufficient contrast between the background and foreground of a website’s design. Use even and proper spacing to highlight relationships and structures and group related content. It is also important to consider different viewports such as browser windows and smartphones and create fitting designs for each size to best use window space. If there are videos posted on your website, it is important to include the option of closed captioning, a link for a transcript, and other graphical or descriptive elements. 

These are just a few steps you can take to ensure accessibility on your websites. As a result, your web content will appeal to a greater range of audiences. For more information on accessibility, visit the World Wide Web Consortium’s Accessibility Fundamentals Overview. Happy developing!

User Experience Testing

User experience testing is a particularly useful method for evaluating the effectiveness of a platform or product. Primarily used in user studies, user experience testing helps determine whether or not crucial aspects of a web application are feasible. User experience refers to the process of testing various elements of  a website to determine the most favorable experience for a website’s audience. User experience testing is a common technique for user studies and allows developers to assess the functionality and appeal of their websites.

An effective example of user experience testing is dedicating the first ten or more minutes of a user study to free-roam navigation. With the help of a sizable group of volunteers, it is important to allow for the group to take in the elements of a website providing little to no information about the intended purpose of the website. In the user experience testing part of a user study, the volunteers should navigate the web application individually to minimize bias and should not receive any tasks. Each volunteer should be encouraged to navigate a web application with a think-out-loud approach for best results. This is one of the most critical aspects of user experience testing because it allows for the person conducting the user study to get a glimpse into the mind of the user.

In conducting a user study, request for a recording of the session and be sure to take plenty of notes. After the user experience testing segment of the user study concludes, consider those aspects of the website that stood out to the volunteer group. Important aspects of a website to assess through user experience testing include, but are not limited to: easy navigation, clear access to information, and a comprehensible mission communicated throughout the website. Both positive and negative feedback from user experience testing are extremely valuable in shaping the website to accurately reflect a user’s best possible experience.

If a volunteer is able to effectively use navigation for the intended purposes of the website and does not have trouble finding website content, it is safe to say that the website is successful. However, successful does not equate to complete. When it comes to user interface (UI) content, websites always need tending to, as user needs and desired features change relatively often. After a positive user experience testing session, the elements that receive the most praise may also be accentuated more through further altercations. The next time you conduct a user study, consider including user experience testing to introduce your web application. The results of user experience testing can only aid in creating a pleasant web experience.