Have you ever wondered what goes into making an app preview or even what an app preview is? App Previews give an inside look at an app and act as a promotional video. They are usually 15-30 seconds long giving the viewer just enough information to want to download it. Our app previews for PotSpots are great examples of how to highlight specific features of an app.
PotSpots AppPreview for Map/List
To make an app preview, you should capture areas of your app that best represent user interests that might inspire downloads. For example, the main attraction of our PotSpots app is finding cannabis locations around you to rate. We chose to show nearby places and the process users go through to rate a place. To further explain the app to viewers, short text overlays can also be useful to inform users of what they are watching. It is also important to choose audio that matches your video. You may want to choose an upbeat, background audio track that is not too distracting.
AppPreview for Rating/Commenting
To close out your app preview, it is best to include a Call to Action (CTA). This could include something such as “Download Today” or “Install Now”. After watching your preview, hopefully viewers are inspired to get and use your app! App Previews ultimately give users a first impression of your app and are a great way to draw in new users.
PotSpots AppPreview for Sorting/Filtering
Hopefully this blog post provides a bit more information on app previews enabling you to create such videos for your own apps. Lastly, be sure to check out the web edition of PotSpots to see the full app from which the above app previews were created!
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