Author: Christina Pierotti

One of the most important parts of a product launch is having marketing efforts ready and executed before the product is actually launched or even exists. There are many marketing factors to consider before this launch, especially depending on the type of service or product you may offer. For example, TrampleZone LLC is a company that provides consumers with applications to make their daily lives easier. Therefore, marketing efforts include app store optimization, social media preparation, user studies and other efforts specific to the application. 

Similar to search engine optimization, app store optimization includes all the factors involved in making sure your application appears at the top of a user’s search results in the app store. These factors include, your keywords in your app title and description, ratings and reviews, downloads and more. It is important to make sure these factors are customized and reviewed accordingly to your application in order to encourage downloads and engagement.

Social media preparation is crucial for spreading the word about your product. Many consumers use social media daily where they see advertisements for products like yours and choose to follow accounts promoting products of their interest. Appropriate posts must be drafted and scheduled to interest consumers that follow you as well as help build a strong brand loyalty. To help build a strong following, it is important to interact with users by following those who may follow your competitors and creating advertisements on social media platforms to target users. This in turn will gain traffic to your product and build you a strong brand loyalty.

User Studies are a great tool to conduct in order to uncover any opportunities in your product to improve or market upon. While a user study is not conducted until after a product launch, it is important to be prepared to execute this before the launch to get feedback on your product as soon as possible post launch. However, a study could be performed before a full launch if certain completed features of a product are wished to be tested. Users Studies involve having someone from your company act as a moderator with volunteer participants using your product in front of you. While your product is being used, you can observe how it is being used and any feedback participants may have about it. A survey may also be completed by volunteers after the study is over in order for you to fully understand what elements need to be improved or marketed upon. 

SEO and ASO are crucial for having your product receive hits and traffic. Social media will spread the word about your product and user studies will give you feedback on a product from those interested in using it. These are just a few of the valuable tasks that can be prepared before launching your product, specifically if your product is an application such as the ones produced by TrampleZone. Marketing efforts before a product launch are what will ultimately determine the reach and success of your product.

As businesses begin to open across the United States, the safety and wellbeing of staff and customers is more important than ever. Businesses are required to follow state guidelines. However, do you wonder if locations are as safe as they claim to be? With HotSpots’ new COVID-19 Safety rating category, you can see how other users assess the safety level.  The rating levels range from bad to good…

• Dial 911!
• Ignores Standards
• Extremely Risky
• Very Risky
• Risky
• Good Standards
• Safe
• Very Safe
• Extremely Safe
• Exceptional Standards
• Germaphobe Approved

Reviewing other user ratings allows you to select a location that will make you feel safe and comfortable during your visit. HotSpots also allows users to share pictures, videos, audio, and comments so you can see exactly what the scene is like before arriving. No longer will you worry about the location being too crowded or customers being unmasked, as you can see the scene in real time.  What can be an overwhelming time for most just became a little easier with HotSpots’ COVID-19 Safety rating.  Prioritize your safety and download HotSpots today to find safe locations near you!

When you open the HotSpots app the first thing you will see are the spots around you based on your location. The spots around you can be sorted by their rating, name or distance. Selecting a spot will allow you to submit a rating in multiple categories. The individual category ratings are combined to get an overall rating. 

The categories on which you can rate your spot are price, product, service, cleanliness, dining crowd and ambiance. Once you complete these ratings, an overall rating is calculated from this. In addition, you can enter comments to go along with your rating. Your comment can include text, an image, an audio track or a video. After completing everything, you are ready to submit your rating to HotSpots. You are also able to check-in, post to Facebook or post to Twitter. 

Your ratings for spots in the area you are currently in on HotSpots will show up at the top of your screen when you sort by the highest to lowest rating. You are also able to edit your ratings after you submit them. For example, if you go to a restaurant that you found on HotSpots and originally gave it a good overall rating but then when attending the restaurant a second time do not still feel it deserves the same rating, you may submit another rating to update the overall score.